In 2010, the ABA Standing Committee on the Delivery of Legal Services commissioned Harris Interactive to conduct public opinion research examining aspects of decision-making when people seek services for personal legal matters.  The standing committee released the survey results earlier this month.  The report is at:  

This 29 page document presents detailed information which is summarized nicely in an eleven point bulleted list on page 5.  The poll examined four issues:

  •  “How do people with personal legal matters find their lawyers?
  • How likely are people with personal legal matters to use various online models to assist in their search for a lawyer?
  • What do people think about limited scope representation or “unbundled” legal services?
  • What sources would self-represented litigants turn to for personal legal matters if not a lawyer?”

The report indicates that most people first turn to trusted sources, family and friends when they are looking for legal assistance.  The oldest form of advertising, “word of mouth,” is still number one.  Reading this report will help you refine your marketing tools to match both your practice area and target demographics.   The report also provides valuable information about the future of law practice with discussions of unbundled legal services and self-represented options.

 The document is in a PDF format and is easy to save and or print.

Today’s tip came from the State Bar of Michigan – PMRC Tip of the Week at